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Successful go-live of SAP Sales Cloud for Tecon company which marks a significant step forward in leveraging the latest technology to enhance customer engagement strategy.
In December 2019 the world chemical leader BASF decided to divest its Construction Chemicals business. With around 7,500 employees, the Construction Chemicals business operates production sites and sales offices in more than 60 countries and generated sales of about €2.4 billion in 2019.
The Construction Chemicals business now forms the newly founded MBCC Group.
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“With the right technology as the enabler, Seidor is a trusted advisor to empower organizations shift to an operating model optimized for innovation freeing up resources to focus on innovation for customers and simplify the process of migrating apps and workloads to the cloud.” – Ignacio Ruiz de Eguilaz, Managing Director, Seidor MENA
Primaflor: "Digital transformation is a change in business culture"
During a round table, on digital transformation in the agricultural sector organized by SEIDOR and SAP, Primaflor's corporate director Cecilio Peregrin, an agri-food company, has mentioned that over a four years ago they decided to take the step towards digital transformation, an improvement process that, as he pointed out, should be considered an investment and not an expense.